Identity Design

Identity design can be the most challenging form of design, but also the most fun. A good logo and its accompanying identity program should effectively convey the owner’s persona and key message in a second or two.

Among the identities we’ve designed at afstudio are: a bold, but creative take on the letterforms “a” and “r” for A & R Public Relations; a pictograph play on letterforms for Dextra Technologies; and a logo that literally says what it does for a professional golfing tool called ProAim.

Identity design from afstudio always puts the owner in the spotlight.